AM/FM radio has a massive monthly reach among African American and Hispanic audiences: AM/FM radio has a substantial monthly reach among African American Millennials 18-34 (88%) and African Americans 35-49 (92%). Similarly, among Hispanic audiences, both 18-34 (93%) and 35-49 (98%), AM/FM radio's monthly reach beats all other media and device platforms.
NYC Radio by age group (Source: Nielsen/Scarborough April-June 2022):
▪ Adults 18-34 make up 23% of all Radio listening
▪ Adults 25-34 make up 15% of all Radio listening
▪ Adults 25-49 make up 36% of all Radio listening
▪ Adults 35-54 make up 44% of all Radio listening