Audio listeners are more willing to shop in stores, attend events, work in an office, and travel by air: Both AM/FM radio and podcast listeners were more willing than the average American to participate in activities like taking public transportation, attending indoor and outdoor events, work in an office setting, and shop at stores in person.
Heavy AM/FM radio listeners have +26% greater purchase intentions than heavy TV viewers: Heavy AM/FM radio and podcast listeners are more likely to take a trip, purchase new technology, a major appliance, or home entertainment item, or do a major landscaping project.
Radio builds awareness among heavy radio listeners
Adults 18+ who are heavily exposed to the radio (180+ mins/day) are 189% more likely to have shopped at a jewelry store in the past four weeks compared to those with no radio exposure (source: The Media Audit 60 Market Aggregate 2020)
▪183% are more likely to have shopped at a sporting goods store
▪160% are more likely to have shopped at an auto parts store
▪137% are more likely to buy/lease a vehicle