The total NY metro radio audience is 16,277,900. That is for P6+ monthly cume.
Source: Nielsen March 2022
AM/FM radio is the soundtrack of the American worker: Even during the working weekday, 45% of AM/FM radio listening takes place in the car and 23% occurs at work.
Source
NYC Radio reaches over 13 million people every week (13,621,900 P6+, Cume, Mon-Sun 6a-12m, Apr-Jun'22 NY PPM), which represents 76% of all New Yorkers, 6+. (Source: Nielsen/Scarborough April-June 2022)
Other age breakouts - Adults 18+ - 11,712,900 weekly listeners (cume rating of 77%)
▪ Adults 18-34 - 3,098,500 weekly listeners, Cume rating of 70%
▪ Adults 18-49 - 6,053,500 weekly listeners, Cume rating of 74%
▪ Adults 25-54 - 5,979,900 weekly listeners, Cume rating 76%
▪ Adults 35-64 - 6,097,800 weekly listeners, cume rating 80%
▪ Radio's reach (Source: Nielsen Audio Today 2022, June 2022)
▪ Radio reaches 93% of Americans 18+ monthly
Radio continues to have a high reach among traditional media
▪ 18+: 93%
▪ 18-34: 87%
▪ 35-49: 93%
▪ 50+: 98%
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