Hispanics are the fastest growing, single largest, and highest spending minority group in the United States. Spanish Broadcasting System is the leading certified minority-owned Hispanic Multi-Media & entertainment company in the United States.
In New York, WSKQ/FM 97.9, LA MEGA has a Spanish Tropical, Salsa/Merengue format and ranks #1 for adults aged 18-49 regardless of language or format, and WPAT/FM 93.1, AMOR has a Pop/Bachata format and continues to hold its national leadership position among the most-listened-to-radio stations in Latin
Pop format across the country.
Latinx buying power has risen from $213 billion in 1990 to $1.5 trillion in 2018; it is expected to rise to $1.9 trillion by 2023.